2014 Winners & Shortlists

Results and Effectiveness

It's still to early to say, but social media activity on K9's Facebook page and twitter account has already seen the campaign make its presence felt.

Creative Execution

Wagging tails mean happiness. A car windscreen wiper wags from left to right. Everyone drives in Dubai. Cars are usually dusty/sandy when you return to your parked car. People usually turn their wipers on to get rid of the sand. So we placed a sticker of a real dog - that is up for adoption - in between the glass and the wiper. And when the driver turns on the wiper, a happy dog is made.

Insights, Strategy and the Idea

K9 Friends is a Dubai-based organisation that helps rescue and rehome stray and abandoned dogs. It has helped hundreds of dogs find new homes, but there are always more dogs to rehome, and more people to tell that adopting a dog won’t only make you happy, it’ll make the dog very happy too. It's easy to make dogs happy. They are loyal. They are friendly. And they love us unconditionally. Our intention was to communicate the ease in which we - as humans - can make dogs happy, simply by doing one simple thing.