2014 Winners & Shortlists

Results and Effectiveness

Hundreds of people got their sweat on while learning useful exercises with the professional trainers. Everyone left with a sports' bag including a bottle of water, stickers and a booklet with simple workouts that can be done at work.

Creative Execution

On The National Sport Day, we’ve introduced THE OFFICE GYM at the busiest cultural location in Qatar: Katara. It's a pop-up stand that looks like a normal office. Through professional trainers we proved to people that even when stuck in the office, a person could still be active and perform some healthy exercises.

Insights, Strategy and the Idea

Insight: Qatar ranks as one of the fattest nations in the world. The average weight of its population is increasing constantly. To fight this trend, the government launched “The National Sport Day”. On every second Tuesday of February, the Nation is invited for a full day of sports’ activities away from work. Challenge: As a government entity supporting local businesses, Enterprise Qatar’s challenge was to push business people who have no time for exercising to change their unhealthy habits. Idea: You can still work out when you are working