2014 Winners & Shortlists

Results and Effectiveness

This special execution print ad created a big buzz amongst the Qatari ladies, and it became a tool/game to tease each others. In the first few days after the opening, the number of women who visited the store was more than double the expected number.

Creative Execution

Using perforation, we’ve created an ad that a reader can tear out to keep The Closet’s address (and the dress she wants) all to herself.

Insights, Strategy and the Idea

Brief: The Closet (a high-end fashion boutique that sells unique designer dresses/pieces) announces the opening of their new store at The Pearl. Insight: A trendy woman doesn’t mess around. She wants exclusivity, especially when it comes to fashion. She doesn’t wear an outfit twice, and would rather die than see another woman in the same dress she’s in.