2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
B02 Consumer Products
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C01 Social Media & Viral Marketing
CAN'T BE COVERED
THE KING KHALID FOUNDATION / DOMESTIC ABUSE AWARENESS
MEMAC OGILVY & MATHER Riyadh SAUDI ARABIA
Silver
TOPLESS RIDE
VOLKSWAGEN / VOLKSWAGEN
MEMAC OGILVY & MATHER Beirut LEBANON
Short List
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
C02 Brand Utility
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
C03 Community Applications
#DONATEMYSMILE
AL HILAL BANK / RAMADAN CSR
MOMENTUM ABU DHABI Abu Dhabi UNITED ARAB EMIRATES
Short List
CONVERSATIONS 2013
AL SERKAL AVENUE/ AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES
Silver
C04 Other Digital Channels
EIAST INTERACTIVE PRESENTATION TOOLS
EIAST / SATELLITES & CLEAN ROOM
SENTIOMEDIA Dubai UNITED ARAB EMIRATES
Bronze
C06 Online Video
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
SHAVE WITH ANY BLADE
BEIERSDORF MENA / NIVEA MEN SHAVING GEL
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
Short List
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON
Silver
D01 Integrated Campaign Led by Interactive
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
Short List
#DONATEMYSMILE
AL HILAL BANK / RAMADAN CSR
MOMENTUM ABU DHABI Abu Dhabi UNITED ARAB EMIRATES
Short List