2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
LAY'S IRRESISTIBILITY
PEPSICO INTERNATIONAL / LAY'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A02 Consumer Products
FUNGINEER MY...
TOYOTA / RAV4
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
TAMASHEE WEBSITE
TAMASHEE / A02
TURBA STUDIOS Dubai UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
LAY'S IRRESISTIBILITY
PEPSICO INTERNATIONAL / LAY'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
AL GHURAIR CENTRE WEBSITE
AL GHURAIR CENTRE / WEBSITE
AL GHURAIR CENTRE DUBAI UNITED ARAB EMIRATES
A03 Consumer Services
STAY DIFFERENT
JUMEIRAH GROUP / HOSPITALITY
DIGITASLBI Dubai UNITED ARAB EMIRATES
ALLINQUE WEBSITE
ALLINQUE / A03
TURBA STUDIOS Dubai UNITED ARAB EMIRATES
ABDUL LATEEF JAMEEL LEAGUE
ABDUL LATIF JAMEEL / FOOTBALL SPONSORSHIP WESBITE
OMNIA Dubai UNITED ARAB EMIRATES
SAFARICOM ULTIMATE 7S
SAFARICOM / TELECOM
SQUAD DIGITAL Nairobi KENYA
A04 Business Products & Services
DUBAI WORLD TRADE CENTRE
DUBAI WORLD TRADE CENTRE / EVENTS PROMOTIONS & MANAGEMENT
DIGITASLBI Dubai UNITED ARAB EMIRATES
A05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
IF IT ONLY WERE THIS EASY
WFP / WFP
JWT KUWAIT Kuwait City KUWAIT
DONATE A SHADE, JOKE, GRATITUDE AND COMPASSION
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
SPRAY FOR CHANGE
BAVARIAN AUTO GROUP / PAINTS
SQUAD DIGITAL Nairobi KENYA
I TRADE FOR GOOD
KENYA RED CROSS / RED CROSS
SQUAD DIGITAL Nairobi KENYA
B02 Consumer Products
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SHAKE IT UP
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B03 Consumer Services
THE ROADBLOCK
VODAFONE / PREPAID TARIFF
OMD Cairo EGYPT
B04 Business Equipment & Services
LION
TOOLBOX CONSULTANTS / BUSINESS CONSULTANCY
KAIRO Cairo EGYPT
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
C01 Social Media & Viral Marketing
CAN'T BE COVERED
THE KING KHALID FOUNDATION / DOMESTIC ABUSE AWARENESS
MEMAC OGILVY & MATHER Riyadh SAUDI ARABIA
Silver
FUNGINEER MY...
TOYOTA / RAV4
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
TOPLESS RIDE
VOLKSWAGEN / VOLKSWAGEN
MEMAC OGILVY & MATHER Beirut LEBANON
Short List
#GIVETHEMAMENTOS
PERFETTI VAN MELLE / MENTOS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
TWITTAFFAIR
THE COCA COLA COMPANY / COCA-COLA
DIGITAL REPUBLIC Cairo EGYPT
SAFARICOM CUSTOMER CARE WEEK
SAFARICOM / TELECOM
SQUAD DIGITAL Nairobi KENYA
SAFARICOM SELFIES
SAFARICOM / TELECOM
SQUAD DIGITAL Nairobi KENYA
RED RALLY
KENYA RED CROSS / RED CROSS
SQUAD DIGITAL Nairobi KENYA
PAY WITH DUREX
RECKITT BENCKISER SERVICES KENYA / CONSUMER GOODS
SQUAD DIGITAL Nairobi KENYA
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
#BETHERE – DOWNTOWN DUBAI, BURJ KHALIFA NEW YEAR’S EVE CAMPAIGN
EMAAR / PROPERTIES
MEC Dubai UNITED ARAB EMIRATES
PEPSI, LAY'S & CHIPSY RAMADAN UGC
PEPSICO INTERNATIONAL / LAY'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE G2 LAB
LG ELECTRONICS / MOBILE PHONE
ARENA MIDDLE EAST Dubai UNITED ARAB EMIRATES
JTB 50TH ANNIVERSARY
JAMMAL TRUST BANK / BANK
DRIVE DENTSU Beirut LEBANON
NOTHING IS IMPOSSIBLE
MASHREQ BANK / CORPORATE
YOURSOCIAL Dubai UNITED ARAB EMIRATES
CHALLENGE OUR TASTE!
McDONALD'S EGYPT / McDONALD’S
DIGITAL REPUBLIC Cairo EGYPT
MAX FACTOR A DAY WITH JOELLE
PROCTER & GAMBLE / ALL-DAY FLAWLESS FOUNDATION
LEO BURNETT BEIRUT LEBANON
PEPSI BANDSLAM
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#MYDSF SOCIAL MEDIA CAMPAIGN
DUBAI SHOPPING FESTIVAL / DUBAI SHOPPING FESTIVAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PATROL CHALLENGE
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
#DONATEMYSMILE
AL HILAL BANK / RAMADAN CSR
MOMENTUM ABU DHABI Abu Dhabi UNITED ARAB EMIRATES
LVL UP
NIKE / FOOTWEAR
JWT DUBAI UNITED ARAB EMIRATES
PEPSI SING OFF
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WITHIN YOUR REACH
NISSAN MIDDLE EAST / 370Z
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C02 Brand Utility
GO DARK
AL HILAL BANK / THE FUTURE OF RETAIL BANKING
MOMENTUM ABU DHABI Abu Dhabi UNITED ARAB EMIRATES