2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A02 Consumer Products
FUNGINEER MY...
TOYOTA / RAV4
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
C06 Online Video
JTB BARBER
JAMMAL TRUST BANK / BANK
DRIVE DENTSU Beirut LEBANON
A03 Consumer Services
STAY DIFFERENT
JUMEIRAH GROUP / HOSPITALITY
DIGITASLBI Dubai UNITED ARAB EMIRATES
A04 Business Products & Services
DUBAI WORLD TRADE CENTRE
DUBAI WORLD TRADE CENTRE / EVENTS PROMOTIONS & MANAGEMENT
DIGITASLBI Dubai UNITED ARAB EMIRATES
A05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
IF IT ONLY WERE THIS EASY
WFP / WFP
JWT KUWAIT Kuwait City KUWAIT
C03 Community Applications
COMPLETE YOUR LOOK
IMSEEH JEWELRY / WEDDING COLLECTION
WUNDERMAN Amman JORDAN
C05 Games
SPIN TO WIN
ATLANTIS THE PALM, DUBAI / HOTEL & RESORT
BLUE BEETLE Dubai UNITED ARAB EMIRATES
C04 Other Digital Channels
ETGANEN
THE COCA COLA COMPANY / COCA-COLA
ACME GROUP Cairo EGYPT
D01 Integrated Campaign Led by Interactive
DR. ATEF RASMY PRESCRIPTION
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMINGHEAD @DUBIZZLE Dubai Media City UNITED ARAB EMIRATES
B02 Consumer Products
WHO KILLED MASHROU3 LEILA
RED BULL / RED BULL SOUNDCLASH
INTERESTING TIMES Beirut LEBANON
A01 Corporate Information
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
C02 Brand Utility
GO DARK
AL HILAL BANK / THE FUTURE OF RETAIL BANKING
MOMENTUM ABU DHABI Abu Dhabi UNITED ARAB EMIRATES
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
B03 Consumer Services
THE ROADBLOCK
VODAFONE / PREPAID TARIFF
OMD Cairo EGYPT
B04 Business Equipment & Services
LION
TOOLBOX CONSULTANTS / BUSINESS CONSULTANCY
KAIRO Cairo EGYPT
C01 Social Media & Viral Marketing
CAN'T BE COVERED
THE KING KHALID FOUNDATION / DOMESTIC ABUSE AWARENESS
MEMAC OGILVY & MATHER Riyadh SAUDI ARABIA
Silver
B02 Consumer Products
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
C04 Other Digital Channels
EIAST INTERACTIVE PRESENTATION TOOLS
EIAST / SATELLITES & CLEAN ROOM
SENTIOMEDIA Dubai UNITED ARAB EMIRATES
Bronze
A01 Corporate Information
LAY'S IRRESISTIBILITY
PEPSICO INTERNATIONAL / LAY'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C05 Games
PEPSI SING OFF
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
DONATE A SHADE, JOKE, GRATITUDE AND COMPASSION
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
D01 Integrated Campaign Led by Interactive
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
Short List
A02 Consumer Products
TAMASHEE WEBSITE
TAMASHEE / A02
TURBA STUDIOS Dubai UNITED ARAB EMIRATES
A03 Consumer Services
ALLINQUE WEBSITE
ALLINQUE / A03
TURBA STUDIOS Dubai UNITED ARAB EMIRATES
C03 Community Applications
TRIDENT BATHTUB
MONDELEZ / TRIDENT
SAATCHI & SAATCHI Cairo EGYPT
C06 Online Video
JTB CAR HORN
JAMMAL TRUST BANK / BANK
DRIVE DENTSU Beirut LEBANON
C01 Social Media & Viral Marketing
FUNGINEER MY...
TOYOTA / RAV4
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
C06 Online Video
JTB SPICE SHOP
JAMMAL TRUST BANK / BANK
DRIVE DENTSU Beirut LEBANON
C03 Community Applications
DR. ATEF RASMY PRESCRIPTION
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMINGHEAD @DUBIZZLE Dubai Media City UNITED ARAB EMIRATES
A02 Consumer Products
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign Led by Interactive
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
A05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
SPRAY FOR CHANGE
BAVARIAN AUTO GROUP / PAINTS
SQUAD DIGITAL Nairobi KENYA
C05 Games
CATCH BEYONCÉ IF YOU CAN
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B02 Consumer Products
SHAKE IT UP
NISSAN MIDDLE EAST / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A03 Consumer Services
ABDUL LATEEF JAMEEL LEAGUE
ABDUL LATIF JAMEEL / FOOTBALL SPONSORSHIP WESBITE
OMNIA Dubai UNITED ARAB EMIRATES
C01 Social Media & Viral Marketing
TOPLESS RIDE
VOLKSWAGEN / VOLKSWAGEN
MEMAC OGILVY & MATHER Beirut LEBANON
Short List
C02 Brand Utility
HUNGRY PURCHASE RESALE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
C01 Social Media & Viral Marketing
#GIVETHEMAMENTOS
PERFETTI VAN MELLE / MENTOS
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
I TRADE FOR GOOD
KENYA RED CROSS / RED CROSS
SQUAD DIGITAL Nairobi KENYA
D01 Integrated Campaign Led by Interactive
THE G2 LAB
LG ELECTRONICS / MOBILE PHONE
ARENA MIDDLE EAST Dubai UNITED ARAB EMIRATES
A02 Consumer Products
LAY'S IRRESISTIBILITY
PEPSICO INTERNATIONAL / LAY'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C03 Community Applications
ENDEHASH IS...
EDITA / FRESKA
DIGITAL REPUBLIC Cairo EGYPT
A03 Consumer Services
SAFARICOM ULTIMATE 7S
SAFARICOM / TELECOM
SQUAD DIGITAL Nairobi KENYA
C06 Online Video
IF IT ONLY WERE THIS EASY
WFP / WFP
JWT KUWAIT Kuwait City KUWAIT
FOOD IS NOT COMPLETE WITHOUT MOUSSY
CARLSBERG / MOUSSY
JWT Jeddah SAUDI ARABIA
C03 Community Applications
GREET TO FEED
SAMSUNG / SAMSUNG
LEO BURNETT JORDAN Amman JORDAN
D01 Integrated Campaign Led by Interactive
THE X FACTOR ARABIA
THE X FACTOR / THE X FACTOR SHOW
OMD Dubai UNITED ARAB EMIRATES
A02 Consumer Products
AL GHURAIR CENTRE WEBSITE
AL GHURAIR CENTRE / WEBSITE
AL GHURAIR CENTRE DUBAI UNITED ARAB EMIRATES
C01 Social Media & Viral Marketing
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
C06 Online Video
THE SOCIAL MEDIA GUARD
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver