In today’s modern age, it’s almost unthinkable to consider gender inequality as a persisting issue. UN Women however, sees that despite decades of global advancement, discrimination against women is still rampant worldwide. We needed to lay this bare to a multicultural audience, to reignite a conversation everyone thought was resolved. Using Google’s autocomplete function, fed by over 6 billion searches daily, we exposed the hidden truth on gender bias. The shocking search results in our campaign drove men and women to debate the topic on the campaign hashtag (#womenshould), TV shows, radio, blogs, PR summits as well as classrooms worldwide.