Every month, the world spends 4 million years online. In our region that’s 3 to 4 hours per person a day. And with the world’s highest smart phone penetration comes a very high mobile internet usage. 18-34 year olds check their phone every 9 minutes and feel naked when they leave the house without it. It was time to counter this addiction and remind the world about something have almost forgotten about: an undistracted, real moment shared with family and friends. So we created The Social Media Guard, taking the social out of media and putting it back into life.