| Brand | RECKITT BENCKISER SERVICES KENYA |
| Product/Service | CONSUMER GOODS |
| Entrant | SQUAD DIGITAL Nairobi, KENYA |
| Category | Social Media & Viral Marketing |
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Entrant Company
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SQUAD DIGITAL Nairobi, KENYA
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Advertising Agency
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SQUAD DIGITAL Nairobi, KENYA
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Brief Explanation
PAY WITH A DUREX
Durex is the world’s number 1 condom brand. When Valentine’s season came around, they knew they had to stand out from other brands who were fighting for consumer attention during this prime time, and they did. They took an innovative lead in the market, one that had never been seen before, transforming their product into a valuable currency that made Valentine’s day a very memorable day for many.
Credits
| Asif Khan |
Squad Digital |
Social Media Lead |
| Brian Koyoo |
Squad Digital |
Community Manager |
| Diallo Gatabaki |
Squad Digital |
Account Executive |
| Valentine Gichau |
Squad Digital |
Copywriter |
| Charles Gichuki |
Squad Digital |
Creative Director |
| Kaara Kiragu |
Squad Digital |
Art Director |
Links
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