| Brand | KENYA RED CROSS |
| Product/Service | RED CROSS |
| Entrant | SQUAD DIGITAL Nairobi, KENYA |
| Category | Social Media & Viral Marketing |
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Entrant Company
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SQUAD DIGITAL Nairobi, KENYA
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Advertising Agency
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SQUAD DIGITAL Nairobi, KENYA
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Brief Explanation
RED RALLY: THE RACE TO ROAD SAFETY
With 3,800 tragic road accidents in 2012 and 1,823 in 2013, the Kenya Red Cross was tired of all the senseless injuries and fatalities that were taking place, that could be avoided. With the festive season round the corner, they knew they had to step in and they did, with an exciting gamified campaign that used popular social media tools to show how even the fastest drivers play it safe on the roads.
Credits
| Wambui Mwangi |
Squad Digital |
Account Executive |
| Asif Khan |
Squad Digital |
Social Media Lead |
| Shelina Manji |
Squad Digital |
Community Manager |
| Charles Gichuki |
Squad Digital |
Creative Director |
| Valentine Gichau |
Squad Digital |
Copywriter |
| Mary Okioga |
Squad Digital |
Copywriter |
| Victor Gachangi |
Squad Digital |
Art Director |
| Vimal Kaul |
Squad Digital |
Qa Lead |
| Joseph Gitau |
Squad Digital |
Front End Developer |
| Zack Kiuna |
Squad Digital |
Lead Developer |
Links
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