2014 Winners & Shortlists

Brief Explanation

Safaricom recognised as the most socially devoted brand in Africa and among top 5 worldwide, Safaricom has the impetus to stay ahead of the curve and relevant to its 700,000 + fans on Facebook and its 200,000 + followers on Twitter. Instagram being a fast growing digital platform globally, was showing signs of increased uptake in the Kenyan online space with Kenyans following the globally recognized trends. As the biggest enabler in the mobile space for most majority of Kenyan youth, brand needed to be part of the trendy youth centric conversations going down on the budding social media network.