| Brand | SAMSUNG |
| Product/Service | SAMSUNG AUDIO DOCK |
| Entrant | LEO BURNETT JORDAN Amman, JORDAN |
| Category | Community Applications |
|
Entrant Company
|
LEO BURNETT JORDAN Amman, JORDAN
|
|
Advertising Agency
|
LEO BURNETT JORDAN Amman, JORDAN
|
Brief Explanation
Remember back when it was difficult to tell someone how you felt?
Well, in this region…it still is.
Back then, we had mixtapes to express our feeling and the intensity of emotions we had.
In a promotion for the new Audio Dock, Samsung decided to revive the mixtape… only this time as a digital application and a shareable online playlist.
All lovers had to do was go to the Samsung app, either online or through their mobiles, create their own playlist of songs and then either share it through Facebook or send it directly to the one they love.
(Like the app on the supplied link for it to work.)
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett |
Executive Regional Creative Director |
| Sary Najjar |
Leo Burnett Jordan |
Associate Creative Director |
| Aram Taminian |
Leo Burnett Jordan |
Art Director |
| Samar Zureik |
Leo Burnett Jordan |
Junior Art Director |
| Omar Turk |
Leo Burnett Jordan |
Social Media Account Manager |
| Samer Atherah |
Leo Burnett Jordan |
Communication Supervisor |
| Souha Samaha |
Leo Burnett Jordan |
Communication Executive |
| Sariah Rida |
Leo Burnett Jordan |
Junior Art Director |
| Fouad Rassmany |
Circus Freax |
Managing Director |
Links
Entry URL
|
Additional URL