| Brand | THE COCA COLA COMPANY |
| Product/Service | COCA-COLA |
| Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
| Category | Social Media & Viral Marketing |
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Entrant Company
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DIGITAL REPUBLIC Cairo, EGYPT
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Advertising Agency
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DIGITAL REPUBLIC Cairo, EGYPT
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Brief Explanation
In a country where Twitter is highly political and brands have to tiptoe around current situations, Coca-Cola Egypt wanted to capture attention for its football campaign Copa Coca Cola (with zero media budget) which was bringing an iconic figure to Egypt.
Teasing our audience one last time, we utilized our long term partnership with McDonalds Egypt and instigated a Twitter conversation that truly created a hype 2 days before the big reveal.
Credits
| Nora El Fangary |
Digital Republic |
Senior Account/Content Manager |
| Tarek El Shishiny |
Digital Republic |
Social Media Consultant |
| Rehab Rehan |
Digital Republic |
Junior Designer |
Links
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