DR. ATEF RASMY PRESCRIPTION
Brand | DUBIZZLE |
Product/Service | CLASSIFIEDS WEBSITE |
Entrant | FLAMINGHEAD @DUBIZZLE Dubai Media City, UNITED ARAB EMIRATES |
Category | Integrated Campaign Led by Interactive |
Entrant Company
|
FLAMINGHEAD @DUBIZZLE Dubai Media City, UNITED ARAB EMIRATES
|
Advertising Agency
|
FLAMINGHEAD @DUBIZZLE Dubai Media City, UNITED ARAB EMIRATES
|
Brief Explanation
We created a Facebook game with the Egyptian celebrity Hishem Ismail playing Dr. Atef Rasmy, an online psychologist, that invited users to play with their friends, where they are given a situation in which they have to choose between selling an item on dubizzle or selling out their friend. Once they’ve answered all the questions in the game, users received a perscription on their as well as their friends facebook page, posted as a video from the celebrity letting them know they made the right decision by selling on dubizzle or the wrong one- by selling out their friends.
Credits
Amr Elkouedy |
Flaming Head |
Creative Producer/Designer |
Mohammed Mamdouh |
Flaming Head |
Creative Producer/Writer/Director/Editor |
Omnia Elafifi |
Flaming Head |
Creative Producer/Animation/Writer |
Molly Almasri |
Flaming Head |
Copywriter/Writer |
Muhammad Nabeel |
Flaming Head |
Creative Producer |
Mustafa Othman |
Flaming Head |
Media Planning |
Tarek Reda |
Flaming Head |
Media Planning |
Pasant Abdelmoneim |
Flaming Head |
Media Advertising |
Links
Website URL
|
Social Media URL
|
Application URL