Brand | PERFETTI VAN MELLE |
Product/Service | MENTOS |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Social Media & Viral Marketing |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
As Arabs, we often find ourselves doing things that don’t make sense, yet we do them anyway as part of culture. This insight inspired our campaign, where it is during these moments that people around us need some ‘fresh thinking’ from Mentos. We created a fresh social media campaign, generating hilarious bilingual Facebook Memes and Tweets inspired by everyday situations in our culture. We launched our campaign with a TVC drawing viewers to visit our campaign hashtag #GiveThemAMentos. We even sent out Mentos to those in serious need of fresh thinking, giving people a Mentos digitally, but also in reality.
Credits
Ramzi Moutran |
Memac Ogivy |
Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Associate Creative Director |
Kareem Shuhaibar |
Memac Ogilvy |
Copywriter |
Sabia Fatayri |
Memac Ogilvy |
Art Director |
Evan Kearney |
Memac Ogilvy |
Strategic Planning Director |
Waleed Fareed |
Memac Ogilvy |
Planner |
Shadi Khermasho |
Memac Ogilvy |
Arabic Copywriter |
Maya El Kai |
Memac Ogilvy |
Arabic Copywriter |
Carmel Missilmany |
Memac Ogilvy |
Agency Producer |
Stephen Minaar |
Memac Ogilvy |
Business Director |
Charlotte Tansill |
Memac Ogilvy |
Account Director |
Ema Linaker |
Memac Ogilvy |
Account Director |
Mani Du Plessis |
Memac Ogilvy |
Account Manager |
Nayri Bedros |
Memac Ogilvy |
Account Manager |
Sonam Mahadev |
Memac Ogilvy |
Account Executive |
Nora Nasr |
Memac Ogilvy |
Account Executive |
Maram Ashour |
Memac Ogilvy |
Junior Graphic Designer |
Souheil Zahreddine |
|
Editor |
Links
Entry URL