Brand | VOLKSWAGEN |
Product/Service | VOLKSWAGEN |
Entrant | MEMAC OGILVY & MATHER Beirut, LEBANON |
Category | Social Media & Viral Marketing |
Entrant Company
|
MEMAC OGILVY & MATHER Beirut, LEBANON
|
Advertising Agency
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MEMAC OGILVY & MATHER Beirut, LEBANON
|
Brief Explanation
On February 12, Lebanon found itself in yet another turmoil. Jackie Chamoun, an Olympian skier, participated in a nude photoshoot three years ago. When the making-of was released, it caused a scandal among stone-age media and a certain conservative minister who called on the Olympic committee to investigate. As a result? #stripforjackie. Hundreds of people taking over social media, posing semi-naked in protest. Volkswagen was one of the first brands to seize the opportunity to release an ad on Facebook on that same day, supporting the cause, and creating a massive buzz.
Credits
Moe Minkara |
Memac Ogilvy |
Executive Creative Director |
Jihane Fadel |
Memac Ogilvy |
Associate Creative Director |
Ralph Nabhan |
Memac Ogilvy |
Junior Art Director |
May Fawwaz |
Memac Ogilvy |
Associate Creative Director |
Moe Minkara |
Memac Ogilvy |
Copywriter |
Links
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