Women’s abuse is a real taboo subject in Saudi Arabia, and is constantly brushed under the carpet. There are no concrete figures as to how many women are abused in the Kingdom as no studies have ever been allowed, but many put the numbers at 92% of married women are abused. So how do we create awareness, change and cut-through in a country that is very conservative and culturally sensitive, and give women the protection they need, as there is no current law to protect them and no campaign has ever been allowed before.