2014 Winners & Shortlists

CAN'T BE COVERED

Silver
BrandTHE KING KHALID FOUNDATION
Product/ServiceDOMESTIC ABUSE AWARENESS
EntrantMEMAC OGILVY & MATHER Riyadh, SAUDI ARABIA
CategorySocial Media & Viral Marketing
Entrant Company MEMAC OGILVY & MATHER Riyadh, SAUDI ARABIA
Advertising Agency MEMAC OGILVY & MATHER Riyadh, SAUDI ARABIA

Brief Explanation

Women’s abuse is a real taboo subject in Saudi Arabia, and is constantly brushed under the carpet. There are no concrete figures as to how many women are abused in the Kingdom as no studies have ever been allowed, but many put the numbers at 92% of married women are abused. So how do we create awareness, change and cut-through in a country that is very conservative and culturally sensitive, and give women the protection they need, as there is no current law to protect them and no campaign has ever been allowed before.

Credits

Name Company Role
Scott Abbott Memac Ogilvy/Mather Creative Director
Jimmy Youssef Memac Ogilvy/Mather Copywriter
Abdulrahim Bukhmssin Memac Ogilvy/Mather Account Manager
Links
Entry URL   |   Additional URL   |   Additional URL