2014 Winners & Shortlists

Brief Explanation

At precisely 8 PM on the 5th of June, 13 of the top websites in Egypt were taken over with the same message spread across the screen: "Relax everything is for the same price now" The aim was to cause a disruption in audiences daily experience of these websites. What we did was we got the a list of the top websites in Egypt, and we booked a full home page takeover, which means we booked all the ad spaces available on the websites. Translation of YouTube video link: “There is no interruption in the broadcast, this is an important message for all Vodafone prepaid customers, and if you are not a Vodafone customer you might learn something new. For the first time in prepaid service history everything is for the same price. Everything is for 14 piasters: 1 MB of mobile internet, 1 minute of talk, an SMS message, a call tone, temporary credit service. All of these services cost 14 piasters, and much more. All of this with no restrictions, this is the most powerful prepaid service in Egypt. Get rid of our competitor’s SIM cards and call *14# to ease your mind.“