Brand | AL HILAL BANK |
Product/Service | RAMADAN CSR |
Entrant | MOMENTUM ABU DHABI Abu Dhabi, UNITED ARAB EMIRATES |
Category | Integrated Campaign Led by Interactive |
Entrant Company
|
MOMENTUM ABU DHABI Abu Dhabi, UNITED ARAB EMIRATES
|
Advertising Agency
|
MOMENTUM ABU DHABI Abu Dhabi, UNITED ARAB EMIRATES
|
Brief Explanation
To make a meaningful difference in Ramadan and empower the people of UAE to become a part of that difference, Al Hilal Bank launched #DonateMySmile. We used the addictive power of social media to collect smiles. One smile = One Dirham donated to charity organizations dedicated to children’s welfare and development. All people had to do was share the hashtag #DonateMySmile on Twitter and Instagram or donate a smile through an interactive Facebook app or smile at state-of-the-art face recognition smile machines in malls and Al Hilal Bank branches. Over 400,000 smiles resulted in over 400,000 AED being donated.
Credits
Martin Yofre |
Momentum Dubai |
Business Director |
Patrick Honein |
Momentum Abu Dhabi |
Creative Director |
Martin Garnaud |
Momentum Dubai |
Digital Creative Director |
Mark Marlborough |
Momentum Abu Dhabi |
Senior Art Director |
Bojan Preradovic |
Momentum Abu Dhabi |
Copywriter |
George Zamroud |
Momentum Dubai |
Digital Art Director |
Aakriti Goel |
Momentum Dubai |
Digital Planner/Strategist |
Lameese Hajissa |
Momentum Dubai |
Social Media Manager |
Anna Barcham |
Momentum Abu Dhabi |
Account Executive |
Uday Desai |
Momentum Dubai |
Senior Tech Lead |
Sooraj Tr |
Momentum Dubai |
Ios Lead Developer |
Pankaj Nainwal |
Momentum Dubai |
Software Engineer |
Ali Vannery |
Momentum Abu Dhabi |
Senior Graphic Designer |
Links
Social Media URL
|
Social Media URL
|
Entry URL
|
Application URL