#MYDSF SOCIAL MEDIA CAMPAIGN
| Brand | DUBAI SHOPPING FESTIVAL |
| Product/Service | DUBAI SHOPPING FESTIVAL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Social Media & Viral Marketing |
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Entrant Company
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Brief Explanation
This year TBWA’s Digital Arts Network were tasked to handle one of the biggest shopping festival in the region: Dubai Shopping Festival 2014.
The brief was clear: To make the DSF 2014 social media presence be as personable and authentic as the real experiences everyone gets to enjoy in Dubai during DSF.
But, we had a few challenges:
No third party apps to run contests
No media buy
Keep the fans engaged and give them something they want to keep coming back to our pages
Everyday over the course of 32 days
Credits
| Noah Khan |
TBWA/RAAD |
Head Of Digital Arts Network |
| Alexandra Maia |
TBWA/RAAD |
Creative Social Media Strategist |
| Mihad Kashif |
TBWA/RAAD |
Community Manager |
Links
Social Media URL