| Brand | WRIGLEY |
| Product/Service | EXTRA |
| Entrant | DDB DUBAI, UNITED ARAB EMIRATES |
| Category | Integrated Campaign Led by Interactive |
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Entrant Company
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DDB DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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DDB DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
Extra is positioned on the oral care platform where the brand protects the teeth from food residues. Having enjoyed leadership position until 2009, the brand was now staring at a decline. To thwart increasing competition, our challenge was to increase top of mind and arrest decline, without the help of TV.
We developed a game that brought the oral care story to life in a fun and engaging way. Since we were targeting young consumers, the mobile platform was the right vehicle to target them.
Credits
| Ross Davies |
Tribal Worldwide |
Digital Art Director |
| Arz Azar |
Tribal Worldwide |
Digital Creative Director |
| Sirine Hamade |
DDB |
Account Manager |
| Naeem Hussain |
Tribal Worldwide |
Multimedia Designer |
| Imad Salibi |
DDB |
Account Director |
| Bashar Aboulhosn |
Tracylocke |
General Manager |
| Mourhaf Akel |
DDB |
Art Director |
| Khaled Fadel |
DDB |
Art Director |
| Jessica Machaalani |
OMD |
Manager |
| Neelofer Sheikh |
OMD |
Digital Associate Director |
| Ramzi Abboud |
OMD |
Investment Supervisor |
| Nasser Bahous |
OMD |
Executive |
| Rami Zeidan |
OMD |
Business Unit Director |
| Samer Chehab |
OMD |
Social Media Manger |
| Farah Kachlan |
OMD |
Social Media Manger |
Links
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Banner URL
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Application URL