Brand | PEPSICO INTERNATIONAL |
Product/Service | PEPSI |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Community Applications |
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Pepsi wanted to bring Beyonce, one of its biggest brand ambassadors, to its fan, while utilizing the ‘Live for Now’ platform.
Beyoncé is huge in this region, and her tour one of the most important events in the year. Unfortunately, there was no concerts scheduled in the region.
Give fans the opportunity to find Beyoncé in their cities. We created an app, which allowed users to guess where Beyoncé is, by putting pins that play music in the map of the city. The closer the pin to the source, the louder the volume got.
A spectacularly successful campaign that validated Pepsi’s brand promise.
Credits
Oussama Gholmieh |
Impact BBDO Group |
General Manager |
Richard Mcbeath |
Impact BBDO Group |
Head Of Digital |
Ahmed El Gamal |
Impact BBDO Group |
Digital Account Manager |
Jad Ammouri |
Impact BBDO Group |
Digital Account Manager |
Luciano Rahal |
Impact BBDO Group |
Account Director |
Murtaza Ali Talib |
Impact BBDO Group |
Project Manager |
Wafa Farid |
Impact BBDO Group |
Copywriter |
Links
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