| Brand | PEPSICO INTERNATIONAL |
| Product/Service | PEPSI |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Social Media & Viral Marketing |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Youth in the Middle East doesn’t have enough platforms to express their musical talent, especially as a band.
Pepsi created a socially fuelled activation that got the freshest and rawest bands from the region to play against each other at Dubai Music Week. The event was also streamed on www.pepsibandslam.com. Audiences were asked to vote for their favourite band and the band with the highest number of votes performed the opening act at the Grand Pepsi Night.
Credits
| Oussama Gholmieh |
Impact BBDO Group |
General Manager |
| Richard Mcbeath |
Impact BBDO Group |
Head Of Digital |
| Ahmed El Gamal |
Impact BBDO Group |
Digital Account Manager |
| Jad Ammouri |
Impact BBDO Group |
Account Manager |
| Luciano Rahal |
Impact BBDO Group |
Account Director |
| Murtaza Ali Talib |
Impact BBDO Group |
Project Manager |
| Wafa Farid |
Impact BBDO Group |
Copywriter |
| Wim Coetzee |
Impact BBDO Group |
Technical Lead |
| Ahmad Haddad |
Impact BBDO Group |
Account Director |
| Lale Gungor |
Impact BBDO Group |
Bu General Manager |
| Murat Turfanda |
Impact BBDO Group |
Account Manager |
Links
Entry URL