2014 Winners & Shortlists

RAASUK DIVERSION

Silver
BrandMASHROU' LEILA
Product/ServiceMUSIC
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryOnline Video
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON

Brief Explanation

In a time of turmoil in the Middle East, the voice of the youth is overshadowed by mainstream occupations, namely Arabic music which acts as a diversion rather than an expression. Meanwhile, Mashrou’ Leila, an independent Lebanese Band, asked us to promote their third album Raasuk (They made you dance). We selected a political track titled Lil Watan (For the Country) that discusses how we are distracted from changing the country by the mainstream conversation, and we created a video that is in itself a diversion from the lyrics, focusing on a sensual dancer.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Areej Mahmoud Leo Burnett Beirut Creative Director
Charbel Sawan Leo Burnett Beirut Art Director
Emma Mouradian Leo Burnett Beirut Art Director
Wissam Debss Leo Burnett Beirut Art Digital
May Chaker Leo Burnett Beirut Account Executive
Links
Video URL