#BETHERE – DOWNTOWN DUBAI, BURJ KHALIFA NEW YEAR’S EVE CAMPAIGN
Brand | EMAAR |
Product/Service | PROPERTIES |
Entrant | MEC Dubai, UNITED ARAB EMIRATES |
Category | Integrated Campaign Led by Interactive |
Entrant Company
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MEC Dubai, UNITED ARAB EMIRATES
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Media Agency
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MEC Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Insight
Challenged with growing from a local viewership to an international online audience of millions for the annual Downtown Dubai, Burj Khalifa fireworks. We wanted to reach and interact with a global online community, reiterating Dubai’s position as the world’s leading tourism destination.
Idea
Social media was the key driving factor behind this campaign. #BeThere invited people to attend the event physically or virtually through the live-streaming on the YouTube masthead within the GCC and the global customized channel gadget.
Results
794,000 people from 215 countries viewed the live-stream
21,687 new YouTube channel subscriptions gained
12,000 shares
8.45 million combined views for the campaign
NOTE TO JURY: Please click on 2013 in the timeline on Facebook to see the section relevant to the campaign.
Credits
Mohan Nambiar |
MEC |
Ceo |
Marc Ghosn |
MEC |
Client Servicing Director |
Nadine Es/Sinawi |
MEC |
Group Business Manager |
James Kaye |
MEC |
Head Of Response Media |
Robert Booth |
Emaar |
Ceo |
Michele Dabaghian |
Emaar |
Senior Director Of Marketing |
Lucy Constantino |
Emaar |
Digital Marketing Manager |
Links
Website URL
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Social Media URL
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Viral Video URL