2014 Winners & Shortlists

4G SIMULATOR

BrandALFA-MANAGED BY ORASCOM TELECOM
Product/Service4G LTE PRODUCT LAUNCH
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryCommunity Applications
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON

Brief Explanation

The Lebanese are dissatisfied with the speed of internet services available, where no matter the improvement, they always find it slow. To vent their frustration, they usually target the telecom operators directly on social media channels. Alfa’s 4G LTE was set to change that, with considerable improvement in mobile internet speeds and we therefore created the “4G simulator”.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Areej Mahmoud Leo Burnett Beirut Creative Director
Samer Shoueiry Leo Burnett Beirut Digital Director
Daniella Abdo Leo Burnett Beirut Art Director
Tonie Tannous Leo Burnett Beirut Art Director
Rana Khoury Leo Burnett Beirut Copywriter
Nada Abi Saleh Leo Burnett Beirut Managing Director
Jad Hindi Leo Burnett Beirut Account Director
Samer Makarem Leo Burnett Beirut Account Manager
May Chaker Leo Burnett Beirut Account Executive
Links
Application URL