2014 Winners & Shortlists

Brief Explanation

For the re-launch of NIVEA MEN Shaving Gel, we hired a high-end local barber shop. We placed secret cameras, a professional barber, and enough swords, daggers, hunting knives, axes and meat cleavers to make even 'The Expendables' look like a bunch of boy scouts. Then, we hung a 'free shaves' sign to ensure brisk business. In a one-day shoot, the stunt resulted in a spectacular demonstration of extreme and funny reactions, edited for online purposes.