Brand | BEIERSDORF MENA |
Product/Service | NIVEA MEN SHAVING GEL |
Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
Category | Online Video |
Entrant Company
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
For the re-launch of NIVEA MEN Shaving Gel, we hired a high-end local barber shop. We placed secret cameras, a professional barber, and enough swords, daggers, hunting knives, axes and meat cleavers to make even 'The Expendables' look like a bunch of boy scouts. Then, we hung a 'free shaves' sign to ensure brisk business. In a one-day shoot, the stunt resulted in a spectacular demonstration of extreme and funny reactions, edited for online purposes.
Credits
Paul Banham |
FP7/DXB |
Executive Creative Director |
Amit Ranjan |
FP7/DXB |
Creative Director/Copywriter |
Dinesh Tharippa/Paul Banham |
FP7/DXB |
Art Director |
Racha El Saadaoui |
FP7/DXB |
Business Director |
Tahaab Rais |
FP7/DXB |
Head Of Insights/Strategy |
Deblina Gupta |
FP7/DXB |
Account Director |
Dolly Saidy |
MINT MENA |
Agency Producer |
Mario Atallah |
MINT MENA |
Agency Producer |
|
MINT MENA |
Production Company |
|
OPTIX |
Post Production |
Aakriti Goel |
FP7/DXB |
Digital Planner/Strategist |
Links
Video URL