| Brand | McDONALD'S EGYPT |
| Product/Service | McDONALD’S |
| Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
| Category | Social Media & Viral Marketing |
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Entrant Company
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DIGITAL REPUBLIC Cairo, EGYPT
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Advertising Agency
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DIGITAL REPUBLIC Cairo, EGYPT
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Brief Explanation
During an unsettling time in Egypt, people stopped going to the McDonald's store; meanwhile the fast food chain brand had just released new sandwiches that bring flavors from all over the world.
We created an activation where 4 contenders would challenge the authenticity of the McDonald's taste. Through engagement on social media platforms and on-ground activations, people revisited the store, and that translated into sales.
Credits
| Bassem Diab |
Digital Republic |
Associate Creative Director |
| Sherine Shoukry |
Digital Republic |
Senior Copywriter |
| Ismail Ternawly |
Digital Republic |
Head Of Accoutns |
| Tarek Ibrahim |
Digital Republic |
Digital Media Consultant |
| Ahmed Fouad |
Digital Republic |
Senior Flash Animator |
| Omar Maher |
Digital Republic |
Senior Web Developer |
| Eslam Ahmed |
Digital Republic |
Senior Flash/Ios Developer |
| Heba El Kest |
Digital Republic |
Motion/Special Fx Specialist |
| Nour Turner |
Digital Republic |
Social Media Manager |
| Ahdab Badr |
Digital Republic |
Digital Media Manager |
Links
Case Film URL
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Social Media URL
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Social Media URL