| Brand | NESTLÉ |
| Product/Service | SOLUBLE COFFEE |
| Entrant | MINDSHARE Tunis, TUNISIA |
| Category | Integrated Campaign Led by Interactive |
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Media Agency 2
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MINDSHARE Tunis, TUNISIA
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Entrant Company
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MINDSHARE Tunis, TUNISIA
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Media Agency
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MINDSHARE Tunis, TUNISIA
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Brief Explanation
NESCAFÉ wants to widen its target to a younger and more connected audience. A new segment that the brand can engage with, position itself as a modern-and-trendy-brand, and-introduce-the worldwide platform “It all starts with a NESCAFÉ” in order to create new coffee drinking consumption habits, beyond breakfast.
Young-Tunisians are very active on social-networks and increasingly share pictures of their activities during the day on Facebook/Instagram.
#InstantNESCAFE is a contest where Tunisians were asked to take pictures of activities they start at different moments of the day, inserting a NESCAFÉ item in them. Pictures were shared on Facebook/Instagram with hashtag-#instantNESCAFE.
Credits
| Chiraz Ben Saïd |
Mindshare Tunisia |
Director – Client Leadership |
| Mehdi Ben Chabaan |
Mindshare |
Exchange Executive |
| Walid Tarifa |
Mindshare |
Deputy Managing Director |
| Yssem Saadi |
Mindshare |
Digital Manager |
| Zeynel El/Glaoui |
Mindshare |
Digital Executive |
Links
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