2014 Winners & Shortlists

Brief Explanation

Nana’s primary role is to make women feel confident during their period, a moment that causes physical and mental discomfort. The brand however want to go beyond this promise, and position itself as young Tunisian women’s personal coach, by boosting their trust capital and self-confidence. Idea In order to improve women capital of confidence, Nana launched the first platform coaching in Tunisia www.nanaenconfiance.com under the theme trust. The purpose of the platform being to provide Tunisian women with guidance and support provided by professional coaches who would help them reclaim their self-confidence, around three action points: Makeover Talent Professional achievement