| Brand | MASHREQ BANK |
| Product/Service | CORPORATE |
| Entrant | YOURSOCIAL Dubai, UNITED ARAB EMIRATES |
| Category | Social Media & Viral Marketing |
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Entrant Company
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YOURSOCIAL Dubai, UNITED ARAB EMIRATES
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Media Agency
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YOURSOCIAL Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The objectives of the campaign were to showcase that “Nothing is Impossible”, support Dubai’s bid to host the World Expo 2020 and engage fans to support the message and the bid.
During the first phase, we asked how people imagine Dubai in 2020 and incentivised everyone to submit their visions through a Facebook application. A panel of judges chose the three most interesting visions and created three animated movies bringing them to life. During the second phase, everyone could vote for their favourite vision in a Facebook voting application.
Reach: 8,500,000
Visits: 110,000
New Fans: 36,500
Submissions: 3,000
Votes: 4,000
Credits
| Rudy Banholzer |
Your Social |
Regional Director |
| Judith Franken |
Your Social |
Project Manager |
| Tim Van De Rijdt |
Your Social |
Creative Director |
| Bernd Lösing |
Your Social |
Lead Designer |
| Niels Gerson Lohman |
Bathtub Piracy |
Video Producer |
| Kapil Kishan Bhatia |
Mashreq Bank |
Assistant Vp Manager Digital Marketing/Customer Engagement |
| Soraya Rahimi Rizi |
Mashreq Bank |
Manager Social Media |
Links
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Additional URL