2014 Winners & Shortlists

Brief Explanation

Unlike other banks in Lebanon, Jamal Trust Bank has always been the bank of the people. For its 50th Anniversary, we launched an integrated campaign that brought its popular image up to date. Based on the line “we speak your language” these interactive versions of the Jammal Trust Bank films were specially created for online usage, whereby viewers were given the possibility to determine the advert’s outcome with hilarious results. Moreover sounds from the Ads are being downloaded as ringtones from a special facebook tab, the bank's tag line is also reinforced by an online game.