2014 Winners & Shortlists

THE AUTOCOMPLETE TRUTH

Short List
BrandUN WOMEN
Product/ServiceGENDER EQUALITY
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryOnline Video
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Brief Explanation

In today’s age, it’s practically unthinkable to consider gender inequality as a persisting issue. UN Women however, sees that despite decades of progress, gender discrimination is still rampant worldwide. We needed to lay this bare to audiences in both developed and developing societies, to restart a conversation everyone thought was finished. Using Google autocomplete, fed by 6 billion searches daily, we created an online video contrasting the achievements of women over the last century, with today’s shocking search results. We seeded the video across social media, news sites and blogs, igniting a worldwide debate through the campaign hashtag.

Credits

Name Company Role
Yara Sharif UN Women Advertiser's Supervisor
Ramzi Moutran Memac Ogilvy Creative Director
Sascha Kuntze Memac Ogilvy Associate Creative Director
Kareem Shuhaibar Memac Ogilvy Copywriter
Sabia Fatayri Memac Ogilvy Art Director
Christopher Hunt Memac Ogilvy Art Director
Nannette Braun UN Women Chief/Communications And Advocacy
Sophie Wordley Memac Ogilvy Account Manager
Souheil Zahreddine Memac Ogilvy Producer
Carmel Missilmany Memac Ogilvy Agency Producer
Sascha Kuntze Director
Links
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