2014 Winners & Shortlists

DONATE A SHADE, JOKE, TIME AND EFFORT

Short List
BrandWATANIYA TELECOM
Product/ServiceTELECOMMUNICATIONS
EntrantIMPACT & ECHO BBDO Safat , KUWAIT
CategoryIntegrated Campaign Led by Interactive
Entrant Company IMPACT & ECHO BBDO Safat, KUWAIT
Advertising Agency IMPACT & ECHO BBDO Safat, KUWAIT

Brief Explanation

Wataniya is more than just a Telecom Brand. It strives for the well being of society. Ramadan, the month of giving and charity, was the perfect time to engage with our customers, encouraging them to give back. The key message Wataniya wanted to communicate was that giving doesn't necessarily have to be of materialistic things. Because giving lies in truly contributing back to those in need, by introducing kind initiatives such as donating time to make a difference, whether in the form of effort, smile or even participate in an activity to become an active and beneficial member in society.

Credits

Name Company Role
Luciano Dipietro Impact/Echo BBDO Head Of Digital Dept
Nathalie Badran Impact/Echo BBDO Social Community Manager
Patrick Semaan Impact/Echo BBDO Digital Creative Director
Cesar Jachan Impact/Echo BBDO Executive Creative Director
Lokesh Achaiah Impact/Echo BBDO Creative Director
Ayed Hassoun Impact/Echo BBDO Senior Arabic Copywriter
Ayman Rawashdeh Impact/Echo BBDO Sr. Developer
Rithesh Ozario Impact/Echo BBDO Sr. Developer
Ahmed Waheib Impact/Echo BBDO Art Director
Hussein Ali Hammoud Impact/Echo BBDO Account Director
Links
Website URL   |   Social Media URL   |   Viral Video URL