PEPSI, LAY'S & CHIPSY RAMADAN UGC
| Brand | PEPSICO INTERNATIONAL |
| Product/Service | LAY'S |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Social Media & Viral Marketing |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The film was created by the people for the people. Pepsi wanted to show that no matter what country you're in, or what your circumstances, people have their traditions and share the spirit of Ramadan. The film was captured by people across the region and showcased a few seconds of their Ramadan celebration. The film compiled this engaging and emotional content to tell a story by the people for the people on the spirit of Ramadan. We captured the true spirit of Ramadan and showed the world it is a time to enjoy with family, friends and loved ones.
Credits
| Oussama Gholmieh |
Impact BBDO Group |
General Manager |
| Richard Mcbeath |
Impact BBDO Group |
Head Of Digital |
| Ahmed El Gamal |
Impact BBDO Group |
Digital Account Manager |
| Jad Ammouri |
Impact BBDO Group |
Digital Account Manager |
| Luciano Rahal |
Impact BBDO Group |
Account Director |
| Murtaza Ali Talib |
Impact BBDO Group |
Project Manager |
| Wafa Farid |
Impact BBDO Group |
Copywriter |
| Sayed Rashid Ali |
Impact BBDO Group |
Designer |
| Micky Li King Pessoa Huang |
Impact BBDO Group |
Senior Art Director |
Links
Entry URL