#BETHERE – DOWNTOWN DUBAI, BURJ KHALIFA NEW YEAR’S EVE CAMPAIGN
| Brand | EMAAR |
| Product/Service | PROPERTIES |
| Entrant | MEC Dubai, UNITED ARAB EMIRATES |
| Category | Social Media & Viral Marketing |
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Entrant Company
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MEC Dubai, UNITED ARAB EMIRATES
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Media Agency
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MEC Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Challenged with growing from a local viewership to an international online audience of millions for the annual Downtown Dubai, Burj Khalifa fireworks. We wanted to reach and interact with a global online community, reiterating Dubai’s position as the world’s leading tourism destination.
Social media was the key driving factor behind this campaign. #BeThere invited people to attend the event physically or virtually through the live-streaming on the YouTube masthead within the GCC and the global customized channel gadget.
794,000 people from 215 countries viewed the live-stream
21,687 new YouTube channel subscriptions gained
12,000 shares & 10 comments
8.45 million combined views for the campaign
Credits
| Mohan Nambiar |
MEC |
Ceo |
| Marc Ghosn |
MEC |
Client Servicing Director |
| Nadine Es/Sinawi |
MEC |
Group Business Manager |
| James Kaye |
MEC |
Head Of Response Media |
| Robert Booth |
Emaar |
Ceo |
| Michele Dabaghian |
Emaar |
Senior Director Of Marketing |
| Lucy Constantino |
Emaar |
Digital Marketing Manager |
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