2014 Winners & Shortlists

Brief Explanation

On December 18th, Qatari companies celebrate National Day through formal congratulatory ads. We wanted to do something different. We created weareallqatar.com where people can complete "I love Qatar because…". Each time someone wrote a message, the pixel on the microsite revealed part of a bigger picture. Once the pixels completed, our image was revealed and emailed to all contributors. Every day Ooredoo selected the best 3 messages and shared them on its Facebook wall. The ones with the highest votes were then used in our offline campaign. Moreover, The 5000 pixels of the microsite were recreated on an actual wall including person´s name and message. It was then displayed across various locations in Doha.