Brand | OOREDOO TELECOM |
Product/Service | OOREDOO TELECOM |
Entrant | LEO BURNETT QATAR Doha, QATAR |
Category | Corporate Information |
Entrant Company
|
LEO BURNETT QATAR Doha, QATAR
|
Advertising Agency
|
LEO BURNETT QATAR Doha, QATAR
|
Brief Explanation
On December 18th, Qatari companies celebrate National Day through formal congratulatory ads. We wanted to do something different. We created weareallqatar.com where people can complete "I love Qatar becauseā¦". Each time someone wrote a message, the pixel on the microsite revealed part of a bigger picture. Once the pixels completed, our image was revealed and emailed to all contributors. Every day Ooredoo selected the best 3 messages and shared them on its Facebook wall. The ones with the highest votes were then used in our offline campaign. Moreover, The 5000 pixels of the microsite were recreated on an actual wall including personĀ“s name and message. It was then displayed across various locations in Doha.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Munah Zahr |
Leo Burnett |
Executive Creative Director |
Sami Saleh |
Leo Burnett |
Managing Director |
Michael Habre |
Leo Burnett |
Associate Creative Director |
Frederic Wehbe |
Leo Burnett |
Art Director |
Felipe Menezes |
Leo Burnett |
Art Director |
Eliana Maakaron |
Leo Burnett |
Editor |
Zeina Safa |
Leo Burnett |
Editor |
Youssef Chahine |
Leo Burnett |
Communication Director |
Natalie Chahine |
Leo Burnett |
Communication Manager |
Hassan Rifai |
Leo Burnett |
Communication Manager |
Mohamad Shawash |
Leo Burnett |
Community Manager |
Jihad Hteit |
Leo Burnett |
Designer |
Links
Entry URL