| Brand | SIROCCO |
| Product/Service | TIGER |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | Social Media & Viral Marketing |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Tiger Co-Lab.
The first ever platform for alternative culture in the UAE.
An ever-growing community of loyal Tiger drinkers.
Through social listening, we found local creators and curators with the highest social media following. And together, we launched Tiger Co-Lab.
Our first collaboration? Project Satwa. An old neighbourhood, Satwa is a melting pot of cultures and with the help of Tiger Co-Lab, we captured and preserved its story.
Our team trawled the streets, developed artistic content and kept our fans engaged with pictures and webisodes.
Tiger Co-Lab successfully brought a community together and created a loyal fan base for Tiger.
Credits
| Robin Smith |
Memac Ogilvy |
Regional Creative Director |
| Ben Knight |
Memac Ogilvy |
Creative Director |
| Logan Allanson |
Memac Ogilvy |
Snr Art Director |
| William Mathovani |
Memac Ogilvy |
Copywriter |
| Kris Balerite |
Memac Ogilvy |
Senior Designer |
| Mark Cruzum |
Memac Ogilvy |
Designer |
| Christian Louzado |
Memac Ogilvy |
Designer |
| Nick Walsh |
Memac Ogilvy |
Business Unit Director |
| Ben Walker |
Memac Ogilvy |
Associate Account Director |
| Ashley Kent |
Memac Ogilvy |
Account Executive |
| Rocelo Lamboloto |
Memac Ogilvy |
Graphic Designer |
| Alex Saade |
Memac Ogilvy |
Account Manager |
| Dylan Kidson |
Memac Ogilvy |
Copywriter |
Links
Entry URL