|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Consumer Goods
|
CONFUSING WEEKEND
SNICKERS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A02 Healthcare
|
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS |
TECOM GROUP - DUBAI SCIENCE PARK |
UNITED ARAB EMIRATES |
Bronze
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A06 Not-for-profit / Charity / Government
|
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
Short List |
|
B02 Real-time Response
|
REACT FOR REAL
ICRC / CHARITY |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B03 Social Data & Insight
|
REACT FOR REAL
ICRC / CHARITY |
WUNDERMAN THOMPSON Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B04 Innovative Use of Community
|
FEMININE ARABIC
TWITTER / TWITTER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS |
LEO BURNETT Dubai |
UNITED ARAB EMIRATES |
Short List |
CREATE2EXTREMES
PORSCHE / PORSCHE TAYCAN CROSS TURISMO |
KEKO FZ-LLC Dubai |
UNITED ARAB EMIRATES |
Silver
|
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY |
LEO BURNETT Beirut |
LEBANON |
Short List |
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
Bronze
|
|
C02 Innovative Use of Influencers
|
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE |
WUNDERMAN THOMPSON Riyadh |
SAUDI ARABIA |
Gold
|
|
C03 Co-Creation & User Generated Content
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D04 Social Behaviour & Cultural Insight
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
Silver
|
FEMININE ARABIC
TWITTER / TWITTER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY |
LEO BURNETT Beirut |
LEBANON |
Short List |
|
D05 Breakthrough on a Budget
|
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D06 Corporate Purpose & Social Responsibility
|
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS |
LEO BURNETT Dubai |
UNITED ARAB EMIRATES |
Silver
|