Brand | SNICKERS |
Product/Service | SNICKERS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Single Market Campaign |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
MEDIACOM Abu Dhabi, UNITED ARAB EMIRATES
|
Production
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production 2
|
ANGHAMI Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the radio or audio execution or campaign.
A highly dedicated employee arrives hurriedly at work in the early hours. With a brisk step, he is set to carpe the diem, climb the corporate ladder. But when he gets to the office, he realizes that nobody is around. The place is empty. An announcer asks: Confused about the new weekend? Grab a Snickers.
Cultural / Context information for the jury
When the UAE, at the end of 2021, made the announcement that the weekend is to change from Friday and Saturday to Saturday and Sunday, confusion was nationwide. This was a job for Snickers. Being a brand known to help people with their confusion, we figured, well, this could simply be a case of confusion derived from hunger. And so, we set out to help UAE residents navigate these confusing times through our campaign with a number of integrated pieces.
Script. Provide the full to radio/audio script in English.
Today’s the day.
You wake up at six thirty AM.
Do an extra three pushups at gym.
You wear your special eau de toilette – the one you had to ask how to pronounce.
You recite the presentation… twice and add a quote at the end. Even a thank you slide.
You power pose in the lift – flex.
Finger gun the barista.
You twirl into work only to be greeted by the deafening silence of a reminder that it is in fact not a workday.
Confused about the new weekend? Get a Snickers.
Please tell us how the work was designed / adapted for a single country / region / market.
This campaign is as single country specific as it gets: the UAE had announced a change in the weekend days, and Snickers directly addressed UAE residents with its message.
Credits
Dani Richa |
Impact BBDO |
CEO and Chairman |
Ali Rez |
Impact BBDO |
Executive Creative Director |
Marie Claire Maalouf |
Impact BBDO |
Executive Creative Director |
Felix Bedolla |
Impact BBDO |
Associate Creative Director |
Jarrad Pitts |
Impact BBDO |
Writer |
Joris Bosdriesz |
Impact BBDO |
Director |
Adwin Alais |
Impact BBDO |
Account Executive |
Salma Shahin |
Impact BBDO |
Account Director |
Haitham Shaheen |
Impact BBDO |
Account Manager |
Johannes Frederick De Beer |
Impact BBDO |
Creative Director |
Muhammad Hammad |
Impact BBDO |
Art Director |
Teena Matthew |
Impact BBDO |
Designer |
Shabir Shahan |
Impact BBDO |
Designer |
Murtaza Talib |
Impact BBDO |
Resource & Operations Manager |
Kezia Shamil |
Impact BBDO |
Account Intern |
Maher Dahdouh |
Impact BBDO |
Arabic Writer |
Raja Shetty |
Impact BBDO |
Designer |
Jida Arabi |
Impact BBDO |
Designer |
Rajit Kumar |
Impact BBDO |
Designer |
Rene Melinat |
Impact BBDO |
Designer |
Ahmad Skheita |
Impact BBDO |
Design Intern |
Ben Dsouza |
Impact BBDO |
Animator |
Alexandre Bianchin |
Impact BBDO |
Producer |
Rahul Rajan |
Impact BBDO |
Animator |
Ryan Gonzalez |
Impact BBDO |
Editor |
Christopher Shearer |
Impact BBDO |
Copywriter |
View Script