2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Bronze
A04 Media / Entertainment
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Grand Prix
A05 Consumer Services / Business to Business
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
Short List
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
Bronze
A06 Not-for-profit / Charity / Government
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
Short List
HERE'S TO BEIRUT
BEIRUT HERITAGE INITIATIVE (BHI) / HERE'S TO BEIRUT HANDCRAFTED GLASSES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
Short List
B01 Social Engagement
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Bronze
B03 Real-time Response
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
D02 Use of Events & Stunts
WHO'S YOUR CABBIE
RTA / RTA TAXI
VMLY&R Dubai UNITED ARAB EMIRATES
Gold
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Silver
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
Silver
D04 Brand Voice & Strategic Storytelling
THE LAST POSSESSIONS
SAVE THE CHILDREN / SAVE THE CHILDREN CHARITY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Bronze
D05 Use of Technology
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
Short List
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
Silver
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES SERVICEPLAN GERMANY
Munich
GERMANY
Short List
E02 Public Affairs & Lobbying
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
E05 Sponsorship & Brand Partnership
THE RIGHTS SPONSOR
CLUB FÉMININ DE CARTHAGE / CLUB FÉMININ DE CARTHAGE
LOBSTERS Tunis TUNISIA YKONE TUNIS
TUNISIA
Short List
G01 Local Brand
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Silver
G04 Social Behaviour & Cultural Insight
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Gold
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
IMPACT BBDO Dubai UNITED ARAB EMIRATES PH SOLUTIONS PK
Karachi
PAKISTAN
Bronze
G06 Corporate Purpose & Social Responsibility
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
Short List