2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 AR
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
ICONBOOTH
Dubai, United Arab Emirates
NOTAMEDIA SOFTWARE DESIGN
Dubai
EVENT IMAGES
Fujairah
MARKETING & ADVERTISING SUPPORT SERVICES
Dubai
UNITED ARAB EMIRATES
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA INTO REFLECTION
Riyadh
SAUDI ARABIA
THE PERFECT COFFEE AT HOME WITH SNAPCHAT & NESCAFÉ® DOLCE GUSTO®
NESCAFÉ® / SNAPCHAT / NESCAFÉ® DOLCE GUSTO®
TACTICAL DIGITAL MARKETING LLC Dubai UNITED ARAB EMIRATES TACTICAL DIGITAL MARKETING LLC
Dubai
UNITED ARAB EMIRATES
A05 Data / Insight
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON
A06 Innovative use of Technology
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA INTO REFLECTION
Riyadh
SAUDI ARABIA
Short List
A08 mCommerce
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON
B01 Mobile Websites
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA
M&C SAATCHI Dubai UNITED ARAB EMIRATES M&C SAATCHI
Dubai
UNITED ARAB EMIRATES
Grand Prix
B02 Mobile Apps
WALK & TALK
STC / HEALTH APPLICATION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
B03 Social for Mobile
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
BODY LANGUAGE
UNDER ARMOUR / UNDER ARMOUR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Short List
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
B05 Targeted Communication
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA FORWARD FILM
Riyadh
SAUDI ARABIA
Short List
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Short List
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES SOCIALEYEZ FZE
Dubai
UNITED ARAB EMIRATES
Short List
C01 Integrated Mobile Campaigns
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA INTO REFLECTION
Riyadh
SAUDI ARABIA
Mobile Lynx
C02 Messaging Campaign
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES ALTCOM
Beirut
LEBANON