2022 Winners & Shortlists

THE MACABRE DICTIONARY OF VIRGINITY TESTING

Grand Prix
BrandM.A.L.I - MAROC
Product/ServiceMALI
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryGrand Prix for Good
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Additional Company SPECTRUM PUBLISHING & PRINT SOLUTIONS Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Women’s virginity as a concept is surrounded by myths, misplaced concepts and patriarchal meanings. It entrenches gender inequality by holding girls to a different sexual responsibility and standard than boys, and rewardins harmful stereotypes. Virginity tests have been labelled a violation of human rights against women by the UN since 2018. But under the Moroccan Penal Code, Article 488 is a law that does not yet provide effective protection against rape if a woman cannot prove that she was a virgin before the crime. M.A.L.I. aimed to raise consciousness around this taboo and help debunking its myths.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Alex Pineda TBWA\RAAD Executive Creative Director
Jim Robbins TBWA\RAAD Executive Creative Director
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Joe Lahham TBWA\RAAD Managing Director
Romy Abdelnour TBWA\RAAD PR, Marketing & Communications
Paula Zambrano TBWA\RAAD Art Direction
Nada Al Alami TBWA\RAAD Design
Mehwish Rafi TBWA\RAAD Planning Director
Adnan Ahmed TBWA\RAAD Copywriter
Zain Mir TBWA\RAAD Developer
Jose-Paolo Rayco TBWA\RAAD Content Creation
Preetam Kotian TBWA\RAAD Motion Design
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic
Links
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