THE MACABRE DICTIONARY OF VIRGINITY TESTING
| Brand | M.A.L.I - MAROC |
| Product/Service | MALI |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Grand Prix for Good |
|
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
|
Additional Company
|
SPECTRUM PUBLISHING & PRINT SOLUTIONS Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Women’s virginity as a concept is surrounded by myths, misplaced concepts and patriarchal meanings. It entrenches gender inequality by holding girls to a different sexual responsibility and standard than boys, and rewardins harmful stereotypes.
Virginity tests have been labelled a violation of human rights against women by the UN since 2018. But under the Moroccan Penal Code, Article 488 is a law that does not yet provide effective protection against rape if a woman cannot prove that she was a virgin before the crime.
M.A.L.I. aimed to raise consciousness around this taboo and help debunking its myths.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Alex Pineda |
TBWA\RAAD |
Executive Creative Director |
| Jim Robbins |
TBWA\RAAD |
Executive Creative Director |
| Jennifer Fischer |
TBWA\RAAD |
Chief Innovation Officer |
| Joe Lahham |
TBWA\RAAD |
Managing Director |
| Romy Abdelnour |
TBWA\RAAD |
PR, Marketing & Communications |
| Paula Zambrano |
TBWA\RAAD |
Art Direction |
| Nada Al Alami |
TBWA\RAAD |
Design |
| Mehwish Rafi |
TBWA\RAAD |
Planning Director |
| Adnan Ahmed |
TBWA\RAAD |
Copywriter |
| Zain Mir |
TBWA\RAAD |
Developer |
| Jose-Paolo Rayco |
TBWA\RAAD |
Content Creation |
| Preetam Kotian |
TBWA\RAAD |
Motion Design |
| Ezzat Habra |
TBWA\RAAD |
Traffic |
| Naveen Madurakariyan |
TBWA\RAAD |
Traffic |
Links
Website URL