2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Consumer Goods
I'M NOT IN THE MOOD YET
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES WONDERFUL PRODUCTIONS
Beirut
LEBANON
BIRELL MATE-SHIP REPOSITIONING CAMPAIGN
HEINEKEN EGYPT / BIRELL: PLAIN MALT BEVERAGE
AL AHRAM BEVERAGES COMPANY Qalyubia, Cairo EGYPT RHINO & OXPECKER PRODUCTIONS
Cairo
EGYPT
MEDIEVAL
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
FIREMAN
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
SKY DIVING
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
TENNIS
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
MG6..FASTER THAN LIFE
MG / MG6
DDB EGYPT Cairo EGYPT KAY-OH PRODUCTIONS
Giza
EGYPT
Short List
PATIENCE IS ALWAYS FRUITFUL
LAMAR / LAMAR MILK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
HARVEST: DADS' LEGENDARY FAVA BEANS
HARVEST FOODS CO. / HARVEST FOODS CO.
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
I'M A NICE GUY
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
A02 Healthcare
ROLLERCOASTER
MINISTRY OF HEALTH EGYPT / THE ADDICTION AND ABUSE FUND
MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo EGYPT NEO PRODUCTIONS
Cairo
NEO PRODUCTIONS
Cairo
EGYPT
CAROUSEL
MINISTRY OF HEALTH EGYPT / THE ADDICTION AND ABUSE FUND
MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo EGYPT NEO PRODUCTIONS
Cairo
NEO PRODUCTIONS
Cairo
EGYPT
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BEYOND THE SURFACE
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES LA COSA
Dubai
UNITED ARAB EMIRATES
Short List
COFFEE? SIMPLE.
MCCAFE / COFFEE
FP7 McCANN Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
CELEBRATE EVERY MOMENT
ALULA / FESTIVAL MARKETING
LEO BURNETT Riyadh SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
LIVE THE EXPERIENCE (JOIN THE MAKING OF A NEW WORLD)
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
AMAZON Feel The Savings
AMAZON / AMAZON.EG
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
GO ALL IN
HARDEE'S ‿ AND US / HARDEE'S
‿ AND US Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
A04 Media / Entertainment
CHEF
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
DRIVER
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
A05 Consumer Services / Business to Business
REALISTIC SAVINGS
BANKERS / BANKERS INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NORWAY
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
LEBANON
ROMANIA
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
LEBANON
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
KEEP YOUR COUCH OFF THE SIDELINES
ALEXBANK / ALEXBANK LIVERPOOL CLUB CARDS
WUNDERMAN THOMPSON Cairo EGYPT ASAP PRODUCTIONS
Cairo
MADAM FILMS LTD
London
EGYPT
UNITED KINGDOM
Short List
THE "BUY- BUY" LOOP
VALU / VALU- FINNTECH SOLUTIONS
TAREK NOUR ADVERTISING Cairo EGYPT
NBE BUS BRANCH
NATIONAL BANK OF EGYPT / BUS BRANCH
TAREK NOUR ADVERTISING Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
IT'S ALL COMING BACK
EMIRATES NBD / LOANS & LIABILITY
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
SCAM FREE LOANS
EMIRATES NBD / LOANS & LIABILITIES
IMPACT BBDO Cairo EGYPT NOJARA PRODUCTIONS
Cairo
AHMED TAREK YEHIA MUSIC STUDIO
Cairo
EGYPT
Bronze
A06 Not-for-profit / Charity / Government
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS - ARABIC
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
CHARITY BRICKS
MAGDI YACOUB HEART FOUNDATION / MAGDI YACOUB HEART FOUNDATION
TAREK NOUR ADVERTISING Cairo EGYPT
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS - ENGLISH
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES NNC
Sharjah
GOOD PEOPLE FILMS
Cairo
UNITED ARAB EMIRATES
EGYPT
Gold
B01 Consumer Goods
YOU ARE IN THE EMBRACE OF THE HISTORY
PORSCHE / PORSCHE TARGA 4S HERITAGE EDITION
PORSCHE CENTRE KUWAIT Al Rai KUWAIT KREATIVE BOUTIQUE
Kuwait City
KUWAIT
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA
‿ AND US Dubai UNITED ARAB EMIRATES RUSH FILMS
Dubai
UNITED ARAB EMIRATES
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES RUSH FILMS
Dubai
UNITED ARAB EMIRATES
Short List
COFFEE? SIMPLE.
MCCAFE / COFFEE
FP7 McCANN Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
DRIVE2EXTREMES
PORSCHE / PORSCHE TAYCAN CROSS TURISMO
KEKO FZ-LLC Dubai UNITED ARAB EMIRATES KEKO FZ-LLC
Dubai
Stoked FZ LLC
Dubai
UNITED ARAB EMIRATES
Short List
REWILD YOURSELF
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
PATIENCE IS ALWAYS FRUITFUL
LAMAR / LAMAR MILK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
MEDIEVAL
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
FIREMAN
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
SKY DIVING
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
TENNIS
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
HARVEST: DADS' LEGENDARY FAVA BEANS
HARVEST FOODS CO. / HARVEST FOODS CO.
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
I'M A NICE GUY
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
I'M NOT IN THE MOOD YET
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
NAGWA TREATS: THE SQUIRREL
NAGWA KUWAIT / NAGWA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
B02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
ANGHAMI
Dubai
TUNEFORK STUDIOS & MARC CODSI
Beirut
UNITED ARAB EMIRATES
LEBANON