2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Consumer Goods
I'M A NICE GUY
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
HARVEST: DADS' LEGENDARY FAVA BEANS
HARVEST FOODS CO. / HARVEST FOODS CO.
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
I'M NOT IN THE MOOD YET
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES WONDERFUL PRODUCTIONS
Beirut
LEBANON
BIRELL MATE-SHIP REPOSITIONING CAMPAIGN
HEINEKEN EGYPT / BIRELL: PLAIN MALT BEVERAGE
AL AHRAM BEVERAGES COMPANY Qalyubia, Cairo EGYPT RHINO & OXPECKER PRODUCTIONS
Cairo
EGYPT
MEDIEVAL
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
FIREMAN
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
SKY DIVING
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
TENNIS
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
MG6..FASTER THAN LIFE
MG / MG6
DDB EGYPT Cairo EGYPT KAY-OH PRODUCTIONS
Giza
EGYPT
Short List
PATIENCE IS ALWAYS FRUITFUL
LAMAR / LAMAR MILK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
A02 Healthcare
ROLLERCOASTER
MINISTRY OF HEALTH EGYPT / THE ADDICTION AND ABUSE FUND
MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo EGYPT NEO PRODUCTIONS
Cairo
NEO PRODUCTIONS
Cairo
EGYPT
CAROUSEL
MINISTRY OF HEALTH EGYPT / THE ADDICTION AND ABUSE FUND
MINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo EGYPT NEO PRODUCTIONS
Cairo
NEO PRODUCTIONS
Cairo
EGYPT
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BEYOND THE SURFACE
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES LA COSA
Dubai
UNITED ARAB EMIRATES
Short List
COFFEE? SIMPLE.
MCCAFE / COFFEE
FP7 McCANN Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
CELEBRATE EVERY MOMENT
ALULA / FESTIVAL MARKETING
LEO BURNETT Riyadh SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
LIVE THE EXPERIENCE (JOIN THE MAKING OF A NEW WORLD)
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
AMAZON Feel The Savings
AMAZON / AMAZON.EG
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
GO ALL IN
HARDEE'S ‿ AND US / HARDEE'S
‿ AND US Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
A04 Media / Entertainment
CHEF
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
DRIVER
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
A05 Consumer Services / Business to Business
SCAM FREE LOANS
EMIRATES NBD / LOANS & LIABILITIES
IMPACT BBDO Cairo EGYPT NOJARA PRODUCTIONS
Cairo
AHMED TAREK YEHIA MUSIC STUDIO
Cairo
EGYPT
Bronze
IT'S ALL COMING BACK
EMIRATES NBD / LOANS & LIABILITY
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
REALISTIC SAVINGS
BANKERS / BANKERS INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NORWAY
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
LEBANON
ROMANIA
CONNECT / CONNECT INTERNET
TBWA\RAAD Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
LEBANON
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
KEEP YOUR COUCH OFF THE SIDELINES
ALEXBANK / ALEXBANK LIVERPOOL CLUB CARDS
WUNDERMAN THOMPSON Cairo EGYPT ASAP PRODUCTIONS
Cairo
MADAM FILMS LTD
London
EGYPT
UNITED KINGDOM
Short List
THE "BUY- BUY" LOOP
VALU / VALU- FINNTECH SOLUTIONS
TAREK NOUR ADVERTISING Cairo EGYPT
NBE BUS BRANCH
NATIONAL BANK OF EGYPT / BUS BRANCH
TAREK NOUR ADVERTISING Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
A06 Not-for-profit / Charity / Government
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS - ENGLISH
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES NNC
Sharjah
GOOD PEOPLE FILMS
Cairo
UNITED ARAB EMIRATES
EGYPT
Gold
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS - ARABIC
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
CHARITY BRICKS
MAGDI YACOUB HEART FOUNDATION / MAGDI YACOUB HEART FOUNDATION
TAREK NOUR ADVERTISING Cairo EGYPT
B01 Consumer Goods
YOU ARE IN THE EMBRACE OF THE HISTORY
PORSCHE / PORSCHE TARGA 4S HERITAGE EDITION
PORSCHE CENTRE KUWAIT Al Rai KUWAIT KREATIVE BOUTIQUE
Kuwait City
KUWAIT
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA
‿ AND US Dubai UNITED ARAB EMIRATES RUSH FILMS
Dubai
UNITED ARAB EMIRATES
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES RUSH FILMS
Dubai
UNITED ARAB EMIRATES
Short List
COFFEE? SIMPLE.
MCCAFE / COFFEE
FP7 McCANN Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
DRIVE2EXTREMES
PORSCHE / PORSCHE TAYCAN CROSS TURISMO
KEKO FZ-LLC Dubai UNITED ARAB EMIRATES KEKO FZ-LLC
Dubai
Stoked FZ LLC
Dubai
UNITED ARAB EMIRATES
Short List
REWILD YOURSELF
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
PATIENCE IS ALWAYS FRUITFUL
LAMAR / LAMAR MILK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
MEDIEVAL
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
FIREMAN
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
SKY DIVING
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
TENNIS
EDITA / TWINKIES
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
HARVEST: DADS' LEGENDARY FAVA BEANS
HARVEST FOODS CO. / HARVEST FOODS CO.
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
I'M A NICE GUY
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
I'M NOT IN THE MOOD YET
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
NAGWA TREATS: THE SQUIRREL
NAGWA KUWAIT / NAGWA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
B02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
ANGHAMI
Dubai
TUNEFORK STUDIOS & MARC CODSI
Beirut
UNITED ARAB EMIRATES
LEBANON