2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B04 Use of Broadcast
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
Short List
B05 Use of Print / Outdoor
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Bronze
PLANTABLE NEWS
THE NATIONAL / NEWSPAPER
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
HOSTAGES OF DEPRESSION
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
B06 Use of Technology
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
C01 Use of Social / Digital Platforms
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Short List
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
Silver
TIDE HEAD SLIDE CHALLENGE
TIDE POWDER / P&G / TIDE
LEO BURNETT Beirut LEBANON
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
OMO PLAY FONT
OMO / OMO
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE FLOWER OF YOUTH
MEMAAR AL MORSHEDY / MEGA RESIDENTIAL, TOURISTIC AND HOSPITALITY REAL ESTATE DEVELOPMENT IN THE NORTH COAST
BUBBLEGUM ADVERTISING Cairo EGYPT
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES
Short List
SWEDISH MEATBALLS ARE SWEDISH AGAIN
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
RUN FOR YOUR LIFE
ADIDAS / ADIDAS - CSR FT.PRIME BLUE PRODUCT LINE
WUNDERMAN THOMPSON Cairo EGYPT
C03 Real-time Response
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
C04 Co-creation & User Generated Content
MARS SHOT
UAE GOVERNMENT MEDIA OFFICE / THE EMIRATES NATION BRAND
FP7 McCANN Dubai UNITED ARAB EMIRATES
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
E01 Acquisition & Retention
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
E02 Launch / Re-launch
THE FLOWER OF YOUTH
MEMAAR AL MORSHEDY / MEGA RESIDENTIAL, TOURISTIC AND HOSPITALITY REAL ESTATE DEVELOPMENT IN THE NORTH COAST
BUBBLEGUM ADVERTISING Cairo EGYPT
SWEDISH MEATBALLS ARE SWEDISH AGAIN
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign Led by Direct
FLORA GORGEOUS GARDENIA EDP LAUNCH
GUCCI / GUCCI FLORA
INITIATIVE MENA Dubai UNITED ARAB EMIRATES
BURBERRY HERO EDP
BURBERRY / BURBERRY HERO
INITIATIVE MENA Dubai UNITED ARAB EMIRATES
G01 Local Brand
DO WE REALLY NEED AN AD?
TAKAMOL / SALAMAH - MOTOR VEHICLE PERIODIC INSPECTION
TAKAMOL Riyadh SAUDI ARABIA
100 METERS BLIND
SAIF BELHASA HOLDING / BELHASA DRIVING CENTER
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
G03 Single Market Campaign
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
G04 Social Behaviour & Cultural Insight
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
PLANTABLE NEWS
THE NATIONAL / NEWSPAPER
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
TASTE OF EUROPE
NEW HOPE FOUNDATION BELGIUM / TINE SARDINES
WUNDERMAN THOMPSON Casablanca MOROCCO
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List