2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Consumer Goods
MAGIC ON BURJ KHALIFA
COCA-COLA / COCA-COLA
‿ AND US Dubai UNITED ARAB EMIRATES
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
LEO BURNETT Riyadh SAUDI ARABIA
Short List
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SWEDISH MEATBALLS ARE SWEDISH AGAIN
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A04 Media / Entertainment
THE UPSET DIRECTOR
HYUNDAI / HYUNDAI SUV LINEUP
INNOCEAN Dubai UNITED ARAB EMIRATES
PLANTABLE NEWS
THE NATIONAL / NEWSPAPER
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
A05 Consumer Services / Business to Business
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
100 METERS BLIND
SAIF BELHASA HOLDING / BELHASA DRIVING CENTER
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
A06 Not-for-profit / Charity / Government
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
Short List
THE MACABRE DICTIONARY OF VIRGINITY TESTING
M.A.L.I - MAROC / MALI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HERE'S TO BEIRUT
BEIRUT HERITAGE INITIATIVE (BHI) / HERE'S TO BEIRUT HANDCRAFTED GLASSES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
MY 1ST SPACESUIT
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
TASTE OF EUROPE
NEW HOPE FOUNDATION BELGIUM / TINE SARDINES
WUNDERMAN THOMPSON Casablanca MOROCCO
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
B01 Mailing
THE LAST POSSESSIONS
SAVE THE CHILDREN / SAVE THE CHILDREN CHARITY
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
MY 1ST SPACESUIT
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
LEO BURNETT Riyadh SAUDI ARABIA
B02 Use of Ambient Media: Small Scale
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
THE MACABRE DICTIONARY OF VIRGINITY TESTING
M.A.L.I - MAROC / MALI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Short List
HIDDEN GYMS
GYMKUMA / GYMKUMA ACTIVEWEAR
WUNDERMAN THOMPSON Amman JORDAN
B03 Use of Ambient Media: Large Scale
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Silver
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Bronze
CHRISTMAS WILDFIRE
MALL OF THE EMIRATES / MALL OF THE EMIRATES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
BANKSY TAKEOVER
MALL OF THE EMIRATES / MALL OF THE EMIRATES - WORLD'S LARGEST BANKSY EXHIBITION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
GO ANYWHERE
CLOROX / CLOROX EXPERT WIPES
HORIZON FCB Dubai UNITED ARAB EMIRATES
RUNWAY AT DXB
ADIDAS / ADIDAS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B04 Use of Broadcast
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Bronze
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List