|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Consumer Goods
|
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION |
LEO BURNETT Riyadh |
SAUDI ARABIA |
Short List |
PASTA ASSASSINS
LIAMO / LIAMO PASTA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A02 Healthcare
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
CHICKENSTOCK
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A05 Consumer Services / Business to Business
|
FEMININE ARABIC
TWITTER / TWITTER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A06 Not-for-profit / Charity / Government
|
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Short List |
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY |
LEO BURNETT Beirut |
LEBANON |
Short List |
|
B01 Mailing
|
THE LAST POSSESSIONS
SAVE THE CHILDREN / SAVE THE CHILDREN CHARITY |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B02 Use of Ambient Media: Small Scale
|
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE |
GOVERNMENT OF UAE MEDIA OFFICE Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B03 Use of Ambient Media: Large Scale
|
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Bronze
|
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
B04 Use of Broadcast
|
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS |
TECOM GROUP - DUBAI SCIENCE PARK |
UNITED ARAB EMIRATES |
Short List |
#WEAREUNBREAKABLE
MTV LEBANON / MTV |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
Bronze
|
|
B05 Use of Print / Outdoor
|
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Bronze
|
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
Bronze
|
|
B06 Use of Technology
|
THE WIDER WEB
ETISALAT / ETISALAT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
C01 Use of Social / Digital Platforms
|
FEMININE ARABIC
TWITTER / TWITTER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Silver
|
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS |
LEO BURNETT Dubai |
UNITED ARAB EMIRATES |
Short List |
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO |
LEO BURNETT Beirut |
LEBANON |
Short List |
|
G01 Local Brand
|
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
G04 Social Behaviour & Cultural Insight
|
DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
ABU BENTI
MAX FASHION / MAX FASHION |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
CHICKENSTOCK
KFC / KFC |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
PASTA ASSASSINS
LIAMO / LIAMO PASTA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
LIQUID BILLBOARD
ADIDAS / SWIMWEAR |
HAVAS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
G06 Corporate Purpose & Social Responsibility
|
THE WIDER WEB
ETISALAT / ETISALAT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|
#WEAREUNBREAKABLE
MTV LEBANON / MTV |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |