Winners & Shortlists

2022 Winners & Shortlists

Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF Download Winners PDF
Title Brand Product / Service Entrant Company Location Award
E01 Launch / Re-launch
C-CLASS LAUNCH
MERCEDES-BENZ / C-CLASS		 JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
CLS LAUNCH
MERCEDES-BENZ / CLS		 JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
E02 Sponsorship & Brand Partnership
MERCEDES-BENZ OFFICIAL PARTNER OF SAUDI DESIGN FESTIVAL
MERCEDES-BENZ / MERCEDES-BENZ		 JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
WAITOGRAPHER
HILTON / HILTON		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE STATION CAFETERIA
AL-FUTTAIM TOYOTA / TOYOTA LAND CRUISER		 AKQA Dubai UNITED ARAB EMIRATES
F01 Integrated Campaign led by Brand Experience & Activation
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO		 LEO BURNETT Beirut LEBANON
#WEAREUNBREAKABLE
MTV LEBANON / MTV		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
FORMULA 1 EVENT
MERCEDES-BENZ / AMG, MERCEDES-BENZ		 JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
STEAL MY TWINKIES
EDITA / TWINKIES		 ELEPHANT Cairo EGYPT
MEET SARHA
STC / 5G NETWORK		 WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
G01 Local Brand
100 METERS BLIND
SAIF BELHASA HOLDING / BELHASA DRIVING CENTER		 MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
G02 Challenger Brand
CRAZY LOVE
MINISTRY OF TOURISM / MINISTRY OF TOURISM CAMPAIGN		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
HIDDEN GYMS
GYMKUMA / GYMKUMA ACTIVEWEAR		 WUNDERMAN THOMPSON Amman JORDAN
G03 Single Market Campaign
S-CLASS-MAYBACH
MERCEDES-BENZ / S-CLASS-MAYBACH		 JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
EQS
MERCEDES-BENZ / EQS		 JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
CONFUSING WEEKEND
SNICKERS / SNICKERS		 IMPACT BBDO Dubai UNITED ARAB EMIRATES
LET THERE BE LIGHT
ENERGIZER / ENERGIZER PORTABLE LIGHTS		 CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
G04 Social Behaviour & Cultural Insight
TREATFAILS
OREO / OREO RECIPES		 SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
PASTA ASSASSINS
LIAMO / LIAMO PASTA		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
ABU BENTI
MAX FASHION / MAX FASHION		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION		 LEO BURNETT Riyadh SAUDI ARABIA
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY		 VMLY&R Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
WAITOGRAPHER
HILTON / HILTON		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE STATION CAFETERIA
AL-FUTTAIM TOYOTA / TOYOTA LAND CRUISER		 AKQA Dubai UNITED ARAB EMIRATES
FEMININE ARABIC
TWITTER / TWITTER		 VMLY&R Dubai UNITED ARAB EMIRATES
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE		 GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
G05 Breakthrough on a Budget
OFFLINE HOUR
PIZZA HUT / PIZZA HUT PIZZA		 M&C SAATCHI Dubai UNITED ARAB EMIRATES
Gold
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT		 MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE		 MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
MINI ROUNDABOUT
MINI / MINI		 SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
G06 Corporate Purpose & Social Responsibility
#WEAREUNBREAKABLE
MTV LEBANON / MTV		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN		 TBWA\RAAD Beirut LEBANON
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP		 PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
CHRISTMAS WILDFIRE
MALL OF THE EMIRATES / MALL OF THE EMIRATES		 MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE		 GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
G07 Market Disruption
TREATFAILS
OREO / OREO RECIPES		 SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE		 MULLENLOWE MENA Dubai UNITED ARAB EMIRATES